It’s a free country and so is all this.
Personal and professional. Serious and silly. Tips, traps, tools and trivia, you never know what free articles on marketing, communication, humor and walking the proverbial work/life balance beam are going to show up here. The first part of that sentence was mostly for search engine pleasure. The following are purely for your pleasure.
Oh, and if you want a more regular dose of my rants and raves, you can always subscribe to my Blah Blah Blah monthly newsletter (look down and to the left) or visit my blog (look up and to the Blahg). Enjoy!
From Short List to Client List:
Avoid These Presentation Mistakes and Win More Business
Congratulations! You made it to the short list and you’ve been invited to pitch the business or partake in the so-called client interview. Whether it’s a shoot-out between you and “the other guy” or a line up of back-to-back, dog-and-pony, show-your-credentials presentations where the client parades you and the competition in and out of a conference room all day, one thing’s for sure: your presentation is your make or break chance to win the business. Read more…
Don’t Skip the Commercials!
Here are some tips you can use to improve your marketing and advertising, just by doing what the Big Boys do, without having to spend what they do. Read more…
The Creative Platform: The Best Tool I Use
Instead of packing your marketing messages with as many points as possible, use this tool to focus your strategy and increase the impact of your marketing communications.
When Reality Meets Strategy: A Personal Health Care Marketing Story
After years of working and consulting in health care, suddenly I experience health care marketing from the other side of the desk. Read more…
Success, Golf and Rock ‘n’ Roll
During my stint as editorial chair of Speaker magazine, the official publication of the National Speaker’s Association, I wrote a cover story on Alice Cooper and his book, Golf Monster: A Rock ‘n’ Roller’s 12 Steps to Becoming a Golf Addict. I don’t play golf, but I did listen to Alice back in the day. His book was actually a great business book, and not just for speakers. Download a PDF of the story.