“Help! Our marketing isn’t working.” You might think that cry for help is music to my ears. (And you wouldn’t be entirely wrong.) However, you might be surprised by how many times I hear that cry and end up telling people their marketing is working just fine, and that the problem lies elsewhere. And do you know what? You could have told them the same thing. Because you’ve probably been on the receiving end of marketing that allegedly “didn’t work.” It probably went something like this. . . You got an email, heard something on the radio, saw an ad,….
I’ve heard many a phrase, metaphor and analogy around the act of drumming up more business and sales. Hey, look what I did right there! Pah dum pum pum. My question is about where you pound your drum, dial for dollars or press the flesh. Where do you take, put or place your message so that it reaches as many of your ideal target audience as possible? Here’s the analogy answer. Fish where the fish are biting. That’s what many a marketing and media strategist will tell you. It makes sense literally (when you’re trying to catch dinner), and figuratively….
When my three kids were young, Toys R Us was one of their favorite outings. Not so much for me. Don’t get me wrong–I enjoyed being in on the big reward for saving up their allowance and redeeming Grandpa and Grandma’s gift certificates. (They didn’t have gift cards back then.) The not-so-much-fun part was running the zone defense with their dad and not letting it turn into a half-day ordeal. John covers Patrick and Timmy; I stay with Kelsey, the youngest. And the easiest. Kelsey races ahead of me just enough to test the “No running!” rule. She knows what….
Dallas Cowboys Coach Tom Landry began football camp every year by holding up a football and saying, “Gentlemen, this is a football.” Celebrated UCLA basketball coach John Wooden’s first lesson for new players each year was teaching them precisely and specifically how to put on their socks and tie their shoes. “Wrinkles cause blisters. Blisters mean you don’t play. And if you don’t play, we cannot win,” he reasoned. Two record setting and record-breaking coaches believed so strongly in the value of going back to the basics that they did so every year. I’m going to give it a try….
Powerpoint Slides and Presentation Skills: How to Beat Boredom and Hold Their Attention When Creating Slides and Giving a Presentation
Do you know how to make your presentation slides more interesting and use them effectively in your Powerpoint (or Mac Keynote) presentations? Here are three simple things you can do to improve the presentation itself, and your skills in delivering it. Done well, slides can add punch to any Powerpoint (or Mac Keynote) presentation. Done poorly, your slides can put people to sleep. You don’t want to be boring, do you? Know Thy Enemy. Your presentation has an enemy. It’s not the competition, nervousness or the heckler sitting in the corner, in the dark, in the back. Your enemy has a….
People have the same two reasons for everything they do. They are: 1. The real reason. 2. The reason that sounds good. The real reason is emotional, based on feelings. The reason that “sounds good” is full of facts and logic, used to justify the decision. That’s why, in a logic-versus-emotion smack-down, emotion wins. Every time. Don’t believe me? Ask your neighbor why he bought that expensive new car. You’ll likely hear him quote Consumer Reports for gas mileage, resale value or safety ratings, right? Sounds good, but you know better. You know your neighbor sees that car more like….
Congratulations! You or your firm made it to the short list. It’s between you and who-knows-how-many other folks who do the voodoo you do. Woo-hoo! Let the fun begin. Or maybe not? You may have anywhere from 30 minutes to 3 hours to give your presentation. Ugh. How do you convince anyone of anything in 30 minutes? You may have anywhere from 3 days to 3 weeks to create and rehearse your presentation. Rehearse? You mean “talk about it in the car on the way over.” Input? If it’s a team presentation, and you’re in charge of pulling the pitch….
Don’t get me wrong. Despite my rants about the power of emotion, I don’t hate facts and logic. Facts, studies, numbers, step-by-step logical explanations and reasons are the go-to, default tool we all use whenever we need to support a recommendation, make a point, justify a decision, sell an idea. Facts are my friends, honest. However–you knew that was coming, right?–facts are not necessarily the slam dunk, double dog sure way to get the response you’re looking for. Why? Because facts can be cold and preachy. Numbers, percentages–even when presented as pie charts–can be mind numbing. Statistics? Don’t get me started…..
The client says the logo is too small. The client wants more bullet points. The client says there’s room to put a little snipe across the top that says XYZ. Graphic designers and creative directors all over the planet just twitched and rolled their collective eyeballs skyward. I know this because that was me talking, back in my ad agency and marketing firm days. One day, the creative team had had enough. They called a meeting. Uh oh. Creative people hate meetings. I made a note to arrive early and clear the room of Exacto knives. It was one of….
“Are there any questions?” That’s how most people close a presentation, pitch or meeting. It’s seems perfectly natural. If there was something that wasn’t quite clear, the Q&A is the perfect time for you to clarify. You don’t want to leave them confused. No way, not you. Or, perhaps a question might spark more discussion. They want you to go into more depth. That feels good, doesn’t it? You get to show off a little bit right there at the end, speaking extemporaneously about things you didn’t have time to include in the first part. If you’re presenting at a….