What if I told you the only way you could grow your business in the next 12 months was from your existing pool of clients, customers, members or patients? That’s the question I asked from the stage this month. It made my audiences pause, ponder and even whine a little bit. So I waved the magic wand again and said it would be OK to tap into their database of past/inactive clients as well as prospects who had somehow found their way onto a list. From their expressions, some were pleased by the expanded scope, but by no means was….
The importance of body language (aka non-verbal communication) has been over rated and misunderstood long enough. The bunk stops here. I’m referring to the oft-cited study that says communication is 93% non-verbal and 7% verbal. Some studies dissect the math and give the importance of body language 55% with tone of voice accounting for 38%. The words you say, the content you include to support your points, the message you so carefully crafted matters only 7% the study says. Really? That’s just crazy talk. If the importance of body language and how you say something trumps the words you choose….
“How are you?” Odds are you have asked and been asked that question more than once already today. And I’m betting that most of the answers you heard or gave were either “fine” or “good,” followed by the reciprocal reply, “And you?” Rinse and repeat for another round of “fine” or “good” answers, with an occasional “not bad” thrown in as a synonym for “good.” (Especially if you’re asking one of my Minnesotan in-laws.) Although no one really wants to know how the other person is when we ask “How are you?”, we do so anyway. After all, when we….
I love to watch Super Bowl™ commercials. (Who doesn’t?) More specifically, however, I love to watch people watching Super Bowl™ commercials. I also like to watch people not watch them and figure out why. Try it yourself this Sunday. You can learn a lot about what works and what doesn’t when it comes to effective marketing–including your own effective marketing–even though you may never run an ad on television, let alone during the Super Bowl™. First things first. Take charge of the remote control. If your game-watching group is anything like the ones I’ve been a part of, rarely does anyone try and fast….
I spoke in New York City last month and made time to visit the National September 11 Museum. I braced myself for an emotional morning, knowing there would be exhibits I might choose not to experience. (Thankfully, they are clearly identified as such.) I did not expect to find motivation for a newsletter/blog post related to effective communication or marketing. The motivation came in the form of the blue wall, above. Wait. No, maybe it wasn’t a blue wall. As I got closer to the exhibit, I realized it was more of a mosaic. Large, blue tiles, thousands of….
Nike used to advertise and market like every one else out there. The way many people still do. Show the product. Make it big. The more bullet pointed features the better. In the late 1970’s, Nike regularly advertised its latest, greatest shoe in much the same way, on the back cover of Runner’s World magazine. Until one month, shortly before the ad materials deadline, Nike learned the newest shoe was not going to be available from the factory as expected. Uh, oh. What to run instead? According to John Brown of John Brown and Partners, Nike’s then-ad agency, Nike didn’t want….
I confess. I was about to throw together this month’s blog post by merely listing a bunch of inspiring quotations around better marketing, effective communication and presentation skills. Easy. Won’t take me but a little cut and paste time. Color me done. (And on target with the promise I made on my Will Do list to post monthly for one year solid.) But something happened on my way to The Easy Way Out. As I dug through my hard drive for effective communication quotes, I found a few I hadn’t used in my presentations or training for a long time. And dog….
“Help! Our marketing isn’t working.” You might think that cry for help is music to my ears. (And you wouldn’t be entirely wrong.) However, you might be surprised by how many times I hear that cry and end up telling people their marketing is working just fine, and that the problem lies elsewhere. And do you know what? You could have told them the same thing. Because you’ve probably been on the receiving end of marketing that allegedly “didn’t work.” It probably went something like this. . . You got an email, heard something on the radio, saw an ad,….
I’ve heard many a phrase, metaphor and analogy around the act of drumming up more business and sales. Hey, look what I did right there! Pah dum pum pum. My question is about where you pound your drum, dial for dollars or press the flesh. Where do you take, put or place your message so that it reaches as many of your ideal target audience as possible? Here’s the analogy answer. Fish where the fish are biting. That’s what many a marketing and media strategist will tell you. It makes sense literally (when you’re trying to catch dinner), and figuratively….
When my three kids were young, Toys R Us was one of their favorite outings. Not so much for me. Don’t get me wrong–I enjoyed being in on the big reward for saving up their allowance and redeeming Grandpa and Grandma’s gift certificates. (They didn’t have gift cards back then.) The not-so-much-fun part was running the zone defense with their dad and not letting it turn into a half-day ordeal. John covers Patrick and Timmy; I stay with Kelsey, the youngest. And the easiest. Kelsey races ahead of me just enough to test the “No running!” rule. She knows what….