1. Who is your competition? That’s neither a rhetorical or “dumb” question. Your competition is both physical and mental. You could probably fill a page with a list of companies you consider to be competitors, and perhaps you should. However, the only competition you have to be concerned with is the competition that exists in the minds of your prospects. Who else are they considering buying this product or service from? Maybe your competition is invisible. Maybe you’re the only source being considered. You still have competition—complacency. Maybe they’re contemplating doing it themselves, or not doing anything. How would that….